economic
Archived signal
India is a highly fragmented media viewing market, says U.S. audience measurement firm Nielsen
The proposed $2.15 billion acquisition of DoubleVerify is expected to give advertisers in India and across the globe a single view of audience reach and media quality: Anil Goel, the Global Chief Technology Officer at Nielsen Holdings
Reported by The Hindu
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2 reports · 2 sources
The HinduIndia is a highly fragmented media viewing market, says U.S. audience measurement firm NielsenThe HinduIndia is a highly fragmented media viewing market, says U.S. audience measurement firm Nielsen6 recorded states
Signal first indexedP1 · 72% quality · 2 sources
Quality 72→84P1 · 84% quality · 2 sources
Quality 84→88P1 · 88% quality · 2 sources
Corroboration 2→1 sources · quality 88→68P1 · 68% quality · 1 source
Quality 88→92P1 · 92% quality · 2 sources
Quality 92→99P1 · 99% quality · 2 sources