economic

Inside look at 4-year mission behind Captain Q's unexpected resurgence

Behind the unexpected resurgence of Captain Q, which returned to the liquor market after an 11-year hiatus, was one man's four-year mission to reinvent the brand. His goal was to make the inexpensive rum-based spirit — once notorious for hangovers so severe t…

Reported by Korea Times
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2 reports · 2 sources

Korea TimesInside look at 4-year mission behind Captain Q's unexpected resurgenceKorea TimesInside look at 4-year mission behind Captain Q's unexpected resurgence
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